Denver-based clothing startup Truewerk for blue-collar workers raises an additional $ 2 million
A Denver-based clothing company has raised $ 2.05 million in funding.
Truewerk, a startup founded in 2015 that manufactures and sells high-performance clothing for blue-collar workers, is using money raised from internal investors to increase production and inventory.
“We’re a growing workwear brand that caters directly to consumers, and frankly the biggest challenge for us is meeting inventory requests,” said founder Brian Ciciora.
Ciciora said Truewerk does most of its business in the third and fourth quarters of the year, because as temperatures drop, people are looking for warm but durable work clothes. The newly raised financing will help the company maintain inventory as its sales increase seasonally.
“A lot of clothing brands that have seasonality, especially at the end of the year, there is a big increase in inventory that needs to be filled for delivery in the fall,” Ciciora said. “As a business that more than doubles every year, we just need more inventory dollars than we can sustain through organic growth. “
Ciciora said Truewerk’s revenue grew two to three times a year, but declined to release those numbers.
Truewerk’s best-selling item is its T2 Werk Pants, which is part of its top-selling pants line that varies in heat, Ciciora said. The T2 Werk Pant is designed for fall, winter and spring and costs $ 79. The T1 Werk pants, which are for summer, also cost $ 79. The T3 Werk pants designed for winter cost $ 99.
Ciciora said Truewerk had not had a drop in demand during the pandemic because the customers they served were essential workers. Truewerk manufactures clothing for workers such as electricians and plumbers.
“Truewerk serves a market of what has come to be known as essential service providers,” Ciciora said. “Our community is a group of people on whom society truly relies to make civilized life possible. “
The company has 20 employees, but plans to hire more as the business grows. He hired Jim Trombly, who has worked with outerwear companies such as Patagonia and Canada Goose, as director of product management earlier this year, Ciciora said.
“We’ve been very lucky to have grown up really, really well over the last year, and don’t take that for granted,” Ciciora said.