Nasdaq partners with Onbrane to launch Nasdaq Primary, an all-in-one tool that makes debt fundraising easier and more ESG aware
JThis week, Nasdaq announced the launch of Nasdaq Primary, helping companies digitize the capital-raising process by bringing all market participants together on one platform. The product was launched in partnership with Onbrane, a European fintech company focused on producing sustainable and innovative solutions for the debt market by leveraging web-based technology. Nasdaq spoke with Pascal Lauffer, CEO and Co-Founder of Onbrane, to discuss the benefits of Onbrane and Nasdaq Primary for the debt capital market.
Tell us about your company’s history and vision
Onbrane exists to help build a better and more sustainable primary debt market.
The primary debt market is essential to the financing of private, public and financial organizations and is therefore essential to the functioning of the global economy. Yet the primary debt market is lagging behind in terms of digitalization and innovation. Current industry processes are often outdated, manual and inconsistent. This translates not only into inefficiencies for all market participants, but also into unnecessary operational risks, a lack of transparency, and an inability to take advantage of today’s connected world.
Moreover, I believe that the financial sector must not only do its part, but also show leadership in building a more sustainable planet. It’s time to take climate change seriously. We must act now! We must do more to accelerate the Environment, Social Governance (ESG) movement! To do this, we need more business leaders who make ESG a priority, but we also need a primary debt market infrastructure that better aligns the allocation of funds with the imperatives of sustainability.
At Onbrane, our mission is to create a more efficient primary debt market, while better aligning the allocation of funds with the important goal of building a more sustainable economy. Our vision is to see Onbrane become the technological fabric that enables this transformation.
What sets you apart from other efforts that are also trying to modernize the debt market?
We are certainly not the only company trying to modernize the debt market. What sets us apart, in addition to our strong commitment to our mission, is the inclusive way we work with the market, the pragmatic way we bring innovation and our combined passion for technology and beautiful design.
First, Onbrane was built for and with all major players in the debt market. Our intention is to become the platform where they all meet to do business together, to become the tool to digitize their processes and to become the place where industry standards emerge. This way, each actor can focus on getting the job done rather than today’s over-complexity. We continually work closely with our community to make Onbrane the solution that best meets their ever-changing needs.
Secondly, Onbrane has in mind the constraints of the financial sector. Onbrane is easy to integrate, easy to integrate into complex IT systems, and easy to enable full front-to-back STP. We also over-invest in security and quality control so that our users and their IT department need not worry.
Third, we combine technology, design and art with the ambition to provide the best user experience in finance. Onbrane is not only a powerful and easy to use platform, it is also beautiful to look at. Every icon, every button and every screen is custom designed by graphic designers. This clearly distinguishes Onbrane from other platforms.
In more detail, what does the platform do and why is it unique?
In a nutshell, Onbrane offers treasurers looking to finance their activities, a platform to manage all their pre-issuance activities (ESG framework, documentation management, product offering), all in one place. Onbrane then allows them to contact their intermediaries to negotiate terms and issue the resulting debt product.
For intermediaries, Onbrane enables them to work with issuers and advise them on how to structure successful debt issuances while working with investors to ensure market fit and efficient distribution of debt products.
As for investors, Onbrane notifies them of upcoming debt issuances, connects them to debt issuance processes, which better positions them to choose investment opportunities that are right for them.
What makes Onbrane unique is the platform’s ability to unite all players in the primary debt market and meet each of their specific needs. Additionally, as Onbrane is ESG native, Onbrane is already able to integrate all of its ESG capabilities into the traditional debt issuance process.
What prompted you to seek a partnership with the Nasdaq?
We couldn’t think of a better partner than the Nasdaq. In addition to sharing the same passion for technology, Nasdaq and Onbrane share the same ambition and inclusive approach to bringing innovative technology to the debt market. The Nasdaq has also clearly demonstrated its commitment to ESG with the creation of the Sustainable Bond Network.
Nasdaq and Onbrane also believe that an effective primary debt market should be closely linked to the secondary market. The synergy between Onbrane’s mission to help build a better and more sustainable primary debt market, and the capabilities of the Nasdaq secondary market, will bring more liquidity to Onbrane and result in a more efficient market overall. .
Finally, Onbrane’s customers are large global organizations that have access to global markets. Therefore, Onbrane needs to strengthen its global presence to be where our customers need us. The Nasdaq partnership will help us do that.
Who benefits from the Nasdaq Primary and how?
Nasdaq Primary is Onbrane taken to the next level. It combines Onbrane’s powerful capabilities with Nasdaq’s global footprint and extensive experience in building efficient market infrastructures.
The Nasdaq Primary can bring value to existing Onbrane and Nasdaq customers, regardless of their role on the platform. Soon, issuers will have access to more liquidity and more markets. Intermediaries will have more issuers and investors to work with, and investors will have more investment opportunities. Over time, our customers will benefit from more products and greater integration with Nasdaq services.
Finally, if anyone wants to get in touch to find out more about the Nasdaq Primary, who should they contact?
You can contact Ann-Charlotte Eliasson, Vice President and Head of European Debt Ratings at Nasdaq, or the Onbrane team via this link.