People and Planet: CEOs of Fox and Robin bring sustainability to the activewear industry
Accounting for 10% of global carbon emissions and the world’s second largest consumer of water supplies, the fashion industry has proven to feed on unnecessary waste and the endangerment of human life in sweatshops as well as in areas close to garment production.
These environmental and humanitarian intersections played a significant role in what motivated Tommy Flaim to launch sustainable sportswear company Fox and Robin.
“The fashion industry is a very dirty industry, it accounts for around 10% of global emissions. This is expected to increase to around 15% by 2050,” Flaim said. “Plus, there’s a lot of waste in the fashion industry.”
Flaim added that the hand-in-hand nature of humanitarian and environmental issues is easily overlooked by Western countries that fail to see the realities of clandestine work and fast fashion.
“The rivers that end up with a bunch of chemicals, it’s not just an environmental impact, it’s a human impact because the local people are drinking that water and bathing in that water and they’re getting sick from it. negative externalities that we Western consumers are essentially causing,” Flaim said.
According to Flaim, the desperation of living in such immense poverty drives factories to save money for profit.
“There’s a pervasive ‘ignorance is bliss’ mentality…Get us 10,000 shirts in that time frame at that price and we won’t ask too many questions,” Flaim said.
Flaim added that at the end of the day, the world doesn’t need more clothes, but better quality clothes that will last. Because of this, he’s intentional with Fox and Robin’s designs and doesn’t follow trends, he said.
“Fast fashion brands are brands that capitalize on short-lived trends…inevitably every two weeks or every two months there’s a new trend, so people want to buy the latest trend,” he said. -he declares. “It’s an extremely unsustainable model.” Flaim said.
Flaim said he had taken a lot of inspiration from clothing companies such as Patagonia and LuluLemon, but was unhappy with the high cost of good quality, ethically made clothing, and was therefore looking to fill that gap. space.
“After it became an activewear, the North Star quickly addressed my various issues in the activewear industry,” Flaim said. “For example, I really like LuluLemon quality products…but sometimes I find their prices ridiculous and unaffordable…” Flaim said.
As a result, Flaim said he recruited designers from companies such as Under Armor and LuluLemon to help build his vision for his brand, but at a lower cost to consumers.
The second point that Flaim said he wants to address in the sportswear industry is the high-intensity nature of sportswear brands. He said his goal in creating Fox and Robin was to remind everyone that ultimately sports are games that are just as much about mental health as physical health.
“I run as much to clear my mind and feel happy and good as I do to be physically fit,” Flaim said.
Flaim also said he is heavily focused on making his brand more inclusive and realistic, using both professional athletes and everyday people in the promotional video on Fox and Robin’s website.
Fox and Robin is a much-needed transparent and ethical company that bridges the gap between unnecessary but inexpensive sportswear and high-quality but overpriced sportswear, a space in the fashion industry that needs be fulfilled for a long time.
Meg Diehl is a freshman journalism student at Ohio University. Please note that the views and opinions of the columnists do not reflect those of The post office. What are your thoughts? Tell Meg by tweeting her at @irlbug.